- Introduction
We operate this Privacy and Cookies Policy because we are committed to safeguarding the privacy of those using our website (www.ground-guards.co.uk) and the confidentiality of any information that we collect about you.
We, Ground-Guards Ltd, are the data controller in respect of all personal data collected via our website. This Privacy and Cookies Policy sets out how we will use any personal data that we may obtain from you. Our website is not intended for children and we do not knowingly collect data relating to children.
Whenever you submit your information to us, whether it be by using our website, by email, over the telephone, in person or by any other means, we will collect and use of such information in accordance with the terms of this Privacy and Cookies Policy. We are committed to ensuring that all personal data we hold is treated properly and in accordance with applicable data protection legislation (which means, for so long as it remains in force, the Data Protection Act 1998, from 25 May 2018 the General Data Protection Regulation unless or until it ceases to be directly applicable in the United Kingdom, and all other laws and regulations from time to time in force in the United Kingdom relating to the processing of personal data).
In accordance with data protection legislation, we are required to explain to you how we will treat any personal data which we collect from or about you.
You have the right to lodge a complaint with the Information Commissioner’s Office (“ICO”) if you have any concerns with regard to the way in which we process your personal data. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. - What information do we collect and how do we use it?
You may give us information about you by corresponding with us by phone, e-mail or otherwise, by submitting an enquiry via our website, by purchasing goods from us, by opting in to receive our e-newsletter, or by submitting information for the purposes of being considered for a vacancy. The information we may collect, use, store and transfer about you includes the following:
a) name, username or similar identifier (such as social media handle), title and job title (“Identity Data”);
b) work contact details, address, email address and telephone number(s) (“Contact Data”);
c) bank account and payment card details (“Financial Data”);
d) your preferences in receiving marketing from us and your communication preferences (“Marketing Data”).
We may also automatically collect technical data about you (such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website) (“Technical Data”) as you interact with our website. We collect this Technical Data by using cookies and other similar technologies. Information regarding the cookies used on our website is set out in section 8 below.
We have set out below a description of what personal data you may give us, the ways we use your personal data, and which of the legal bases we rely on to do so.
| Purpose/Activity | Type of Data | Lawful basis for processing |
| To respond to an enquiry made by you (whether by phone/email/through the website or by other means) | (a) Identity Data(b) Contact Data© Information regarding your organisation(d) Information regarding your enquiry | Necessary for our legitimate interests (to provide our goods and services and grow our business) |
| To provide goods to you and to manage payments and charges and collect and recover money owed to us | (a) Identity Data(b) Contact Data© Financial Data | (a) Performance of a contract with you(b) Necessary for our legitimate interests (to recover debts due to us) |
| To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity Data(b) Contact Data© Technical Data | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b) Necessary to comply with a legal obligation |
| To use data analytics to improve our website, customer relationships and experiences | (a) Technical Data | Necessary for our legitimate interests (to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To provide you with marketing information regarding our goods and business | (a) Identity Data(b) Contact Data | Consent where that has been requested by us and positively given by you, otherwise (where legally permitted to do so) as necessary for our legitimate interests (to promote our goods and services and grow our business).If you no longer wish to receive such communications please see section 4 below. |
| To consider you for a vacancy | (a) Identity Data(b) Contact Data© Information contained within your CV and application form | Necessary for our legitimate interests (for running and improving our business) |
If we require your information for the purposes of performing a contract with you and you fail to provide this information, or if the information you provide is not accurate, we may not be able to provide our goods to you.
You warrant that any information you supply to us is accurate and up to date, that you will inform us if any such information requires updating, and that if you submit a third party’s details to us you have that third party’s permission to do so.
We will not sell any of your personal data to any third party.
- Third Parties
We may share personal data about you:
a) with third parties who are directly involved in dealing with any request or enquiry made by you, including partners such as logistics companies in fulfilment of any orders placed by you;
b) where such disclosure is required by law;
c) with third parties who are providing us with professional advice;
d) where the disclosure is in connection with any criminal investigation, legal proceedings or prospective legal proceedings where permitted by law;
e) where the disclosure is in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
f) where we are required to enforce our Terms and Conditions and/or Terms of Use; or
g) where we have stated or informed you otherwise (e.g. on our website).
We will not pass on your information to any third party for the purpose of marketing.
We may also disclose your personal data to third parties in the event that we sell or buy any business or assets (in which case we may disclose your personal data to the prospective seller or buyer of such business or assets) or if we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our clients and subscribers will be one of the transferred assets. - How do you stop marketing information being sent to you?
If you have given consent or are receiving marketing communications as a result of our legitimate interests, you can ask that such information is no longer sent to you by emailing us at info@ground-guards.co.uk or writing to Ground-Guards Limited, Rudgate, Walton, Leeds LS23 7AU or clicking on the appropriate link in the footer of any of our marketing emails. It may take up to 14 working days to remove you from our marketing lists. - Security and International Transfers
We will take all reasonable steps to protect your personal data. However, the Internet is global and no data transmitted via the Internet can be guaranteed by us to be completely secure during transmission. We cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default. It is possible that the information you provide to us will be temporarily transferred via a route outside the European Economic Area as it passes between you and us. - Your Rights
If you have consented to receive any marketing material from us, you have the right to withdraw your consent at any time. Please refer to section 4 for further information.
You have a legal right to see a copy of the personal data that we keep about you, subject to certain exemptions. Requests for such information should be made by email to info@ground-guards.co.uk or writing to Ground-Guards Limited, Rudgate, Walton, Leeds LS23 7AU.
In some circumstances you may also have a right to:
a) rectify or erase any personal data we hold about you;
b) restrict our processing of your personal data;
c) object to us processing your personal data;
d) data portability in respect of your personal data.
In accordance with applicable data protection legislation, we follow security procedures when we process your personal data. We may therefore request proof of your identity before disclosing certain information to you or acting on any requests pursuant to this section 6.
Please contact us at the above address if you have any reason to believe that information we hold about you is inaccurate. - How long do we retain your personal data?
We only retain your personal data for as long as we need it and for the purpose for which is was collected. Whilst taking in to consideration our legal obligations to retain information such as financial records for audit and tax purposes, we will regularly review the length of time we retain your personal data and consider the purpose or purposes for which we hold it.
If your data is no longer needed for such purposes we will update, archive or securely delete your personal data. For further information on how long we retain your personal data please contact us using the contact details set out in section 6 above. - Cookies
Our website uses “cookies” to ensure you receive the best possible visitor experience. Cookies are small files which are sent by a web server to an individual’s computer which are then stored on that computer’s hard drive. A cookie contains text, and is like an identification card which can only be translated by the server it originated from.
Cookies cannot tell us information such as your email address, which we can only collect where you tell us, for example if you submit an enquiry to us.
Our website uses the following cookies for the following purposes:
| Cookie Name | Cookie Description |
| Google Analytics / Advertising | These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. Read Google’s overview of privacy and safeguarding data |
| 1P_JAR | Google advertising cookie used for user tracking and ad targeting purposes |
| CONSENT | If you are logged into your Google account while visiting our site, Google is able to track your use of certain websites (such as ours) which use Google plug-ins. You will have agreed to this arrangement as part of signing up for a Google account, and Google will already have placed cookies on your device for this purpose. |
| DSID | Google advertising cookie used for user tracking and ad targeting purposes |
| DV | If you are logged into your Google account while visiting our site, Google is able to track your use of certain websites (such as ours) which use Google plug-ins. You will have agreed to this arrangement as part of signing up for a Google account, and Google will already have placed cookies on your device for this purpose. |
| IDE | Google advertising cookie used for user tracking and ad targeting purposes. |
| NID | If you are logged into your Google account while visiting our site, Google is able to track your use of certain websites (such as ours) which use Google plug-ins. You will have agreed to this arrangement as part of signing up for a Google account, and Google will already have placed cookies on your device for this purpose. |
| UULE | These cookies are used to collect information about how visitors use our Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited. If you do not allow these cookies we will not be able to include your visit in our statistics. |
| __utma, __utmb, _utmc, _utmt, _utmz | This is used to collect information about how visitors use the Sites. The cookies collect information anonymously, including the number of visitors to the Sites, where visitors have come to the Sites from and the pages they have visited. We use this information to compile reports and to help us improve the Sites. |
| General Site / Ecommerce Cookies | Our website uses cookies to make the online shop function correctly. The cookie helps the website to remember any items that you place in your shopping basket, keeping those items there as you navigate around the shop and the wider website. It will also remember items should you leave the website and subsequently return. |
| dtCookie | Dynatrace cookie – Techincal session ID for PurePath correlation, Dynatrace Real User Monitoring relies on browser cookies to correlate user interactions in the browser. |
| Frontend | This cookie holds your session ID on the server. |
| Marketing Cookies | These cookies are on the site to help tailor content on the site to you as a user. It tracks your sessions anonymously until you decide to give us applicable data through the filling out of forms on the site. |
| Ruler Analytics | Ruler Analytics cookies show each visitor to our website a unique telephone number by which to call us. We use the information gathered to analyse and understand how people interact with our website & over the phone. For opt-out information, contact info@ruleranalytics.com or visit https://www.ruleranalytics.com |
| __rasesh | Cookie associated with Ruler Analytics |
| __racnt | Cookie associated with Ruler Analytics |
| __racplx* | Cookie associated with Ruler Analytics |
| __rasel* | Cookie associated with Ruler Analytics |
| __ratel* | Cookie associated with Ruler Analytics |
| Online Chat | These cookies allow for the live chat to continue working and remember your session whilst browsing throughout the site. |
We also use cookies for Hotjar which tracks user experience on our website anonymously to help us improve the site, this involves tracking clicks, scrolls and recording user sessions. The only pieces of information that Hotjar records are while on our website and it’s only our web pages that it can track. For more information please visit – https://www.hotjar.com/legal/policies/privacy
We use technologies, such as cookies, to customise content and advertising, to provide social media features and to analyse traffic to the site. We also share information about your use of our site with our trusted social media partners. For more information please visit – https://www.facebook.com/about/privacy/.
Most internet browsers allow you to prevent cookies being stored on your computer. Alternatively, you may be able to configure your browser to accept all cookies or to notify you when a cookie is offered by our server. You may also be able to delete all cookies currently stored on your web browser.
At Ground-Guards Limited, because of the type of cookies that we use and have specified above we ask everyone visiting the site to review and accept our cookie policy.
For further information about cookies and how they are used, please visit www.aboutcookies.org.
- How will you know if we make any changes to this Privacy and Cookies Policy?
We may amend this Privacy and Cookies Policy from time to time. You are bound by any changes we make to this Privacy and Cookies Policy with effect from the date of the change. If we make any substantial changes to the way in which we use your personal data we will notify you by posting a notice on our website’s homepage. You can view the current version of our Privacy and Cookies Policy at any time by clicking on the Privacy and Cookies Policy link on our website’s homepage and referring to the date of the policy. - What about third party websites that you can access via our website?
Our website contains links to other websites which are outside our control and are not covered by this Privacy and Cookies Policy. If you access other websites using the links provided, the operators of those websites may collect personal data from you which will be used in accordance with their respective privacy policies which you should read. We are not liable for the practices of such third party website operators in respect of your personal data.
You acknowledge that any information that you post using our social media facilities will be viewable by anybody who visits those websites and that such information is also subject to the relevant provider’s Privacy and Cookies Policy. You are advised to consult each such Privacy and Cookies Policy to see how they will use your data. - What is your attitude to Modern Slavery and Human Rights?
Ground-Guards Limited is committed to driving out acts of modern-day slavery and human trafficking within its business and from within its supply chains, including subcontractors, and partners.
The Company acknowledges responsibility to the Modern Slavery Act 2015 and will ensure transparency within the organisation and with our suppliers of goods and services.
View our complete Modern Slavery and Human Rights Policy here.